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Who: The A Method for Hiring Geoff Smart, Randy Street
Publisher: Random House Publishing Group

I know how helpful hiring a PR firm can be in getting publicity, but it's also an Hire a firm that specializes in the right media for you. I shared some practical tips for doing just that in my book, Celebritize Yourself: The Three Step Method to Increase Your Visibility and Explode Your Business. Social Media Recruiting is Top Method for Company Hiring. No more of these photos on your social media sites, it could cost you a job! Many clients cannot articulate what they want to say on a website, for example, so I tell them that they are hiring me to help them get it in writing–and work with them to fine-tune it. Reply I'm lucky to have clients who, for the most part, understand that a draft is a draft. All items of concern and work to be done should be included in the contract. Traditional hiring/recruiting methods such as hiring on merit. Did you know that the most relied on method for assessing a candidate is the job interview, despite the fact that the interview process is the worst predictor of employee success? Make sure that it contains language addressing who is responsible for any damage that occurs as a result of the work. Asking candidates to try their hand at a routine task that would be expected of One company only hires candidates who are passionate about helping others, and who want to make a real impact on the world. I often talk to people who know they need publicity and want professional help to get it, but find hiring a PR firm to be a daunting task. This way, if set up properly, the client doesn't expect a “complete” version, it's easy to switch things around and, if the client drops off, the time and money investment isn't too painful.